Roasting

How to Choose Coffee Beans Like a Pro

The beans you choose matter more than any piece of equipment. A $300 grinder can’t save stale, low-quality coffee. Here’s how to make better choices at the store or online.

Roast Levels Explained

  • Light roast: High acidity, fruity/floral notes, lighter body. Best for pour over.
  • Medium roast: Balanced acidity and body, caramel and chocolate notes. Versatile for any method.
  • Dark roast: Low acidity, smoky/bitter notes, heavy body. Traditional espresso and French press territory.

There’s no objectively “better” roast — it depends on your palate and brew method.

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